Social Marketing

How To Make Your Podcast Go Viral? Tips from Our Experts

Before we dive deep into the juicy deets of going viral, brace yourselves for a mind-blowing stat that's going to leave you shook.

Get this: There're a whopping 150 million podcast episodes floating around the internet. Crazy, right? No wonder it feels like climbing Mount Everest to make your own podcast go viral.

But hold up. Don't start spiraling into despair just yet. We've snagged the ultimate tips that can help your podcast blow up like crazy.

So, let's cut to the chase and delve right into those expert-approved tips.

1. Keep That Streak Alive

The first tip is about keeping it consistent and following a regular podcast schedule. 

Sounds simple, but let's be real, coming up with fire ideas isn't simple. It takes some serious creative juice flowing at all times.

You must drop your podcast like clockwork because your loyal followers aren't going to be down with you ghosting them (remember how much it sucked the last time you got ghosted?). That's why you must build and maintain a streak of epic podcasts. 

But here's the deal, it's not just your fans and followers who dig your consistent uploads. The algorithm on your podcast platform is totally into it too. So, you need to keep that algorithm happy to score a free promotion.

While word-of-mouth can do wonders in bringing in new listeners, you can also get the algorithm to suggest your content front and center, making it visible to all.

The more visibility your podcast gets, the higher the chances of it going viral. So, here's the lowdown: you can go for daily, weekly, or bi-weekly uploads (no pressure). Just stick to that schedule and let the magic unfold. 

2. Always Deliver Quality Content

Never make the mistake of sharing poor-quality content just because you are stressing about maintaining your regular posting schedule. 

Let's face it; poor content will never hold anyone's attention long enough to make them press the share and like buttons. So, there goes your dreams of making your podcast viral.

Fortunately, there's a simple solution. You need to find out what type of content your listeners are invested in. Once you have your hands on this information, it's time to use it and make a posting schedule.

If you have been drumming up podcast ideas at the last moment, drop this habit because it is stopping you from going viral. From now on, make a posting schedule at the start of the month. Once this is down a pat, move on to planning your strategies because your great ideas require perfect execution. 

While you're at it, use a good microphone and recording devices to ensure your podcast audio is perfect. You can add some music or sound effects in the background to make the podcast more engaging. Last but not least, show your enthusiasm and personality while hosting to ensure your podcasts are fun.

The more rad your podcast is, the quicker it will turn into a viral hit.

3. Aim Higher – Record for a Global Audience

You have to think out of the box to make your podcast go big. That means no more topics that only vibe with Americans. Instead, start ideating content that compels listeners worldwide to smash the download and share button. 

By staying in the know about what's buzzing around the globe, you can tailor your podcast topics to resonate with diverse listeners. Whether it's pop culture trends, global issues, or even niche interests that have gone viral in specific regions, you'll be armed with the knowledge to create content that vibes with people from all corners of the globe.

Remember, it's all about bridging the cultural gaps and finding those common threads that connect us all. Embracing different perspectives and curating relatable content on a global scale will attract a wider audience and foster a sense of inclusivity and unity.

You can also amp up your game by uploading a translated version of your podcasts to snatch extra attention. This is because seven out of ten people prefer to watch and listen to content in their native language. So, if your podcast is broadcasting out of the States, you need to ensure your international audience can enjoy it in their native language. 

4. Invest in Podcast Promotion

If your podcast is fresh on the scene and you've only got a small crew of followers, it's time to amp up your online visibility game. And guess what? The most effective way to kick-start that process is through paid promotion.

However, you don't HAVE to go through the paid route. You can just rely on organic growth, but it will take a hot minute before people take notice of your dope efforts. 

If you're looking for a fast-track solution, here's a pro tip: combine the power of paid marketing with organic marketing. It's like a dynamic duo that can take your podcast to new heights.

So, in addition to promoting your podcast on Meta, TikTok, and other platforms, you can also invest in paid marketing for: 

Social Media Platforms

With 4.76 billion people glued to social media apps daily, you honestly can't afford to miss out on this golden opportunity to promote your podcast. Take advantage of it. 

Create catchy clips from your podcast episodes and share them on your social media feeds. Add a catchy call-to-action in the caption to reel in new listeners. Trust us; this is the perfect way to bring your podcast episodes into the spotlight.

Partner Up With Other Influencers

Influencers love a good collab because it's a win-win situation for everyone involved. Reach out to different podcasts or internet celebs and invite them to join you on your podcast. This not only amps up your online visibility but also sends your fan following through the roof. 

Organize Giveaways

Let's be real; who doesn't love scoring free goodies? Nobody. So, get your listeners hyped by organizing giveaways. Encourage them to share your podcast within their social circles for a chance to win some lit prizes. Watch your podcast spread like fire as your listeners become your very own promotion squad.

Turn Podcasts into Articles

Got mad writing skills? Put 'em to good use by turning your podcast into an article. You can kick off your own blog or even publish the article as a guest post to gain major online exposure. And here's the icing on the cake — this technique also gives your podcast a sweet SEO boost, making it rank higher on Google. Talk about a double win.

5. Stand Out and Be a Total Trailblazer

Get ready to take your podcast from basic to bougie, because we've got the ultimate guide to making it stand out in this crowded digital world

Don't let your podcast be cheugy; follow these tips to make it irresistible:

  • Rock That Artwork:

    Just like a brand, create a dope logo that's instantly recognizable for your podcast. Let it scream your unique vibe, so people can easily associate it with your epic content. A killer logo is the key to catching those wandering eyes and leaving a lasting impression.

  • Spill the Tea:

    Your loyal podcast fam wants the inside scoop, so spill that tea. Don't hold back on sharing what's going on in your life and what gets you all hyped up. Find creative ways to tie in personal stories and connect them to the main topic. It's all about giving your listeners extra juicy insight and keeping them hooked until the end.

  • Be Interactive

    : No one's going to make a boring podcast go viral in this lifetime. Say goodbye to monotonous droning and hello to interaction central. Break that fourth wall and engage with your audience. Encourage them to share their opinions in the comments, making them feel heard and valued. Ask for suggestions and even incorporate them into your podcast episodes. Show your listeners some love and watch your fanbase grow like crazy.

6. Invite Guests

Hosting solo podcasts can become a drag after a while (for you as well as the listener). To keep the spark alive, invite a guest to some sessions and ask them spicy questions that your audience is dying to know the answers to. But don't just host any random internet celeb because you need to add a new voice. Make sure the guest belongs to your niche and has something knowledgeable and relevant to offer.

Let's Wrap It Up

Alright, fam, you're now armed with all the must-have weapons to make your podcast blow up like crazy. Now it's time to put them into action and witness some seriously satisfying results.

But wait, before we say our goodbyes, there's one more thing you've got to check out. Get ready to dive into the world of 10PM Curfew, where you'll discover a treasure trove of insights into the hottest trends among Gen Z and Gen Alpha. It's the ultimate source of fresh inspiration to fuel your podcast creation. Trust us; you don't want to miss out on this goldmine of ideas.


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